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tv   Nightline  ABC  March 21, 2013 12:35am-1:05am PDT

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do tonight op "nightline" marry me. you only get one shot at saying i do. breaking hearts while breaking bank accounts. they'll do anything for love. but will it work? sidewalk chefs. giving their all for a new kind of american dream. find out why this unlukely duo spent their savings on an old fedex truck. and tonight, these must-have yoga pants are the ultimate gym status symbol. and they're nowhere to be found. the shortage that's causing sheer madness in the world of fancy fitness. sheer madness in the world of fancy[ male announcer ] citibank's app for ipad makes it easy for anne to manage her finances when she's on the go. even when she's not going anywhere. citibank for ipad. easier banking.
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standard at citibank. okay. [ male announcer ] with citibank's popmoney, dan can easily send money by email right from his citibank account. nice job ben. [ male announcer ] next up, the gutters. citibank popmoney. easier banking. standard at citibank.
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>> h hello, everyone. thanks for joining us. it's one of the most important moments in your life, asking the one that you love to live happily ever after. but for some people, proposing isn't as simple as getting down on one knee. it's an elaborate spectacle fit for a storybook ending or a big screen finale. so tonight, we look at the industry behind over the top proposals that cost love birds a fortune. we go inside the big business of memorable moments and unforgettable expenses. >> reporter: how far would you go to make sure that the answer was yes? >> will you marry me? >> reporter: or maybe the question is, how much would you pay? . >> will you marry me? >> reporter: $1,000? how about $50,000? this woman got that perfect proposal moment. it's a bollywood flash mob in
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times square. >> it was like a dream come true for any indian girl. it's bollywood, dancing, music. everything we grew up with. it was awesome. >> i want to marry you. >> reporter: the choreographers alone cost her fiance $2,000, while film crews documented their every move. >> this actually described me and who i am. >> reporter: today, extreme proposals are big business. it was just another date night for her date night josh ogel until -- >> what's going on? >> reporter: the music came on. >> it's very much in my character to do things that are goofy and clever and catch her by surprise. >> i didn't realize what was happening until i finally grabbed the ring and put it on my finger. >> reporter: the total price tag, including the ring, $45,000.
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josh swept his new price to be in a vintage car he rented where they were wined and dined by a celebrity chef and jetted off to europe for a after-pro poz sal trip. while these couples can now bank on fond memories, if many it can mean big bunks or big debt. every year, couples spent spend $70 billion getting hitched with the average wedding costing $30,000. and these days simply getting down on one knee is a thing of the past. >>. >> you can always upgrade the ring but you can never re-ask her to marry you. >> reporter: sara should know. she built a small empire planning that special moment.
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>> i want to do something simple and romantic. >> how cute is she? cute work. >> reporter: mike sought out sara's help. >> obviously she's going to say yes, right? >> i hope so. >> knock on wood. >> reporter: the key to getting the yes is it's got to be original. and we were there with our own hidden cameras when mike popped the question. >> you know i love you with all my heart. i want to spend the rest of my life with you. you're my love, my soul mate, my best friend. will you marry me? >> yes, of course. oh, my god. oh, my god. are you kidding me? >> it's official. >> reporter: her planning perfection will cost you up to $10,000. not going the extra mile can have consequences. just look up proposal fail on youtube for some cringe worthy
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proposals of proposals gone bad. like this one at a basketball game. but the internet is also full of proposal i dos. this portland man had a bruno mars song for his proposal. and this new yorker chartered a boat and dressed up like peter pan to pop the question to his would-be wendy. then there's the unique movie trailer proposal with wife to be watching in the theatre. but for young married couples about to embark on life's biggest journey, the expensive extreme proposals can be extremely unwise. >> if you're talking about a couple going into debt over a proposal, that's just dangerous. broke is no way to start out. that's the last thing you want to do. one of the things people argue about the most in marriages is money. >> reporter: natalia from brooklyn who handles the couple's checkbook was surprised
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how far her boyfriend was willing to go. >> so looking back, if you had been privy to his plan would you have let him get away with it and go forward and spend that money? or would you have told him no? >> i would have been happy if he just got down on a knee in our kitchen and proposed. >> reporter: she's now planning their wedding. >> do you have a budget in mind? >> yes. i do. and it's not $40,000. >> it's not $40? >> it'sless than that. it's much less than that. >> reporter: still, natalia says that proposal was priceless. >> toouf that feeling and remember the feeling always is i think more important than just the words will you marry me. >> good luck to all of them. next, living the dream. two food entrepreneurs take to the streets and risk it all. a quest for curb side glory. blach .
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and now, food trucks in cities across the country these rolling restaurants are popping up everywhere, providing hungry lunch breakers and late night bar crawlers with a cornucopia of fast, easy fuel, and all on the cheap. and running one means no office politics, just cooking and cash. at least that's what two foodies were thinking wh enthey whetted their appetites for a taste of
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entreprene entrepreneurship. >> go around them and make an "l." >> is that what you had in mind? >> reporter: despite the threatening sky, a frtrio of pioneers are setting up. among them, that food truck. these mobile restaurants are the fastest growing segment of the dining industry. >> three years ago, we had no idea we were get into a whole food truck revolution. >> reporter: seems like everyone's brother thinks it might be fub to cook and be your own boss. but it's also a risky business with raizor-thin margins. >> i've been doing it for eight years. i had been looking to do something a little more adventurous. >> reporter: despite the odds, they are determined to give it a go. >> thank you much. >> reporter: dan trained as a butcher, and steve, a former finance guy, started dreaming about getting a truck back in 2011.
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they found a used fedex truck and spent the next few months retrofitting it. threw a few test lunch-ins. >> i learned that it's crazy hot. we have to prepare and prepare. and keep preparing. >> reporter: but making it depends on more than just cooking good food. here in columbus, these newbie businessmen get support from a nonprofit development organization called ecdi. >> we have a small kitchen that rents out for $18 an hour. >> reporter: so if i own a food truck, what would be a benefit out of working out of this space? what do i get for my money? >> we help them with the marketing aspect, we help them with the social media, with food safety. we also go out and network and find them locations to do their jobs. >> reporter: there's also a secure parking lot, electric hook-ups, grease disposal and industrial-sized sinks. and for dan and steve, cash. >> don't spend more than you have to. but also make sure you pay
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yourself. >> reporter: having already sunk most of their savings and generous family loans into the truck, the two find themselves short. a $20,000 loans will cover the last-minute expenses. >> we definitely have more inventory to buy. >> reporter: in this hyper trendy business, you've got to have an angle. for that food truck, the hook is a seasonal menu from locally grown ingredients. that doesn't just mean veggies. a farm an hour away provides meat and eggs. after all, this is the midwest. >> pot roast. 50 pounds. >> before hitting the streets, one last step. clearance from the board of health. if you think food trucks are not as heavily inspected as traditional restaurants are, you would be wrong. everything inside -- >> remember just not to put any chemicals above. >> reporter: -- and outside is closely check popped.
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>> columbus, ohio, 43219. the truck passes. now it's time to get some customers. >> my mandolin broke this morning. so it's throwing a little wrench in the works there. >> reporter: opening day last july. >> tonight we have the arugula salad and vinegarette. >> reporter: the first few hours are slow but good at getting the kinks worked out. >> first day, $187. >> first night sales might have been a little disappointing, but, of course, steve and down aren't about to give up. >> they're awesome. >> reporter: when we next catch up with that food trunk three months later in october, they're still learning. >> it's 100 times harder than i ever thought it would be to open up my own business. >> business is picking up and they're getting a good reputation for innovative truck
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cuisine. it's not ston. >> reporter: you're doing the cooking and butcheri ining and scrubbing the pots. >> even if you have a day off, you don't have a day off. >> reporter: is it profitable if you're working practically 24 hours a day? >> in the beginning, no. but it's a lot more satisfying since it's ours. >> reporter: and good for the bottom line? steve's parents have been regulars since the first meal. what did you think when your son said, i'm going to leave my finance job and start this job? >> it was not my life plan for him. it really was not. so i have to say my first reaction was not positive. >> reporter: lured by the tasty offerings, he's starting to come around. >> i hope he can make a live, let's be frank. >> reporter: do you think they can? do you think they're going to turn a profit? >> i do. i think it will take a while. like any new business, they've gotten a lot of the kinks out. but it's retail, so it's location, location, location.
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>> reporter: so what have you learned now that it's been up and running for a couple of months? >> everything takes longer than expected. it's always a slow start. not making any money. that's the hardest. >> reporter: columbus has several huge food trunk festi l festivals. >> we're hoping to sellout. >> i'm sold out of 20 pounds of bacon, about 50 orders of veggie burgers. >> reporter: even though these events are packed with customers, it's still just one part of the income puzzle. >> $67, please. >> reporter: so even in the chill of a wintry december day, six months after selling their first dinner. >> thank you so much. >> you are welcome. enjoy. >> reporter: dan and steve are out as long as the weather promises a profit, constantly reworking their business plan. maybe a new spice, a meat delivery option? >> the truck makes money when
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it's going, but we really need to establish an income when the truck is not out. >> i have two pot roasts. >> reporter: still there's no hesitation they made the right decision to give it a go. >> i don't want to take a day off anytime soon personally. but, you know, i can say that because it's my business. >> squash fritters. >> absolutely. >> the duo is planning on running a second truck starting in may. well, next up, the voluntary recall that's gotten fitness fashionistas bent all out of shape. [ stella ] here's me. and here's my depression. before taking abilify, an antidepressant alone helped me get out from under. but sometimes...depression still dragged me down. i'd been feeling stuck for a long time. so my doctor added abilify to my antidepressant. she said some people had symptom improvement as early as 1 to 2 weeks.
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now i feel more in control of my depression. [ female announcer ] abilify is not for everyone. call your doctor if your depression worsens or you have unusual changes in behavior, or thoughts of suicide. antidepressants can increase these in children, teens, and young adults. elderly dementia patients taking abilify have an increased risk of death or stroke. call your doctor if you have high fever, stiff muscles, and confusion to address a possible life-threatening condition. or if you have uncontrollable muscle movements, as these could become permanent. high blood sugar has been reported with abilify and medicines like it and in extreme cases can lead to coma or death. other risks include increased cholesterol, weight gain, decreases in white blood cells, which can be serious, dizziness on standing, seizures, trouble swallowing, and impaired judgment or motor skills. depression was always hanging over me. then my doctor added abilify to my antidepressant. now i feel better. [ female announcer ] if you're still struggling with depression talk to your doctor to see if the option of adding abilify is right for you. and be sure to ask about the free trial offer. if the option of adding abilify is right for you.
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hey america, even though slisa rinna is wearing the depend silhouette briefs for charity to prove how great the fit is even under a fantastic dress. the best protection now looks, fits and feels just like underwear. we invite you to get a free sample and try one on too.
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for a lot of people, going to the gym is as much about looking good as getting in shape. and high status brands like lululemon has amassed a die hard group of fashion followers who pay big for workout gear that nips and tucks in all the right places. so what happens when the mecca of sweaty but sexy apparel has a yoga pants shortage? it's chaos in the studio. it was a fashion faux pas heard around the world. upscale women with extra cash who likes the work looking good working out part of the world. >> there's a shortage of yoga pants. i know it sounds like a joke, but for white people, it isn't a
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joke. >> the island nation of cyprus is now dealing with a cash flow shortage, and here in the land of the label conscious, women are coming to grips over a new crisis -- lululemon stretchy black pants shortage. the problem? some are a bit too revealing. like you can see right through them. >> had you worn them? >> yeah, i had. >> reporter: the sixth fastest growing company in 2012. profit growth has been a staggering 81% over the last three years, despite a price tag of nearly $100 or more just for a pair of workout pants. in trendy l.a.'s runyon canyon, gear sprouts like wild flowers, people to pay not for mere clothe, but a lifestyle. >> they're trendy. >> i like what it does to my curves. >> i have to say. >> the clothes kind of sell
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itself. it's more like the lifestyle lululemon supports. if you're in downward dog you don't want your pants to be sheer. >> reporter: the company is now in full p.r. crisis mode. no cameras in stores, no interviews and a fact sheet that reads like an investigator's das a dossier. their time line veals few clues to the unfolding mystery. monday march 11, we began to understand the extent of the issue. it gets worse. they determine that certain shipments, which have been on the shelf since all the way back to march 1 do not meet our technical specifications, which seems like a nice way of saying private parts could be exposed. by the weekend of march 16, a critical decision. we pulled all of the affected black women's bottoms from our women's stores. then this afternoon, a senior executive tries to calm the fury with in statement -- we're doing
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everything we can to fix the problem and replace these key items as quickly as possible. the pun worthy shortage is dealing a painfully serious blow to the company which said it will shed a reported $20 million in future earnings over the mess. >> see if you can enjoy the journey into downward facing dog. >> when it comes to looks good, money is no object, as long as your clothes offer at least a shred of modesty. >> thanks for that cracker jack reporting there. well, now it's time for tonight's "closing arguments." today, during a highly publicized visit to israel, president obama assure benjamin netanyahu that the u.s. will do everything in its power to prevent iran from retaining nuclear weapons. so what do you think? will this policy work? will the president's vow to deter iran from a nuclear
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strategy actually do that? you can weigh in or tweet us at nightline or at terry moran. "world news now" is next with overnight breaking news. check in with "good morning america." they're working while you're sleeping and we're always online at
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